Full Name
Prof. David McGILLIVRAY
Charge/Roles
Lecturer
Date of birth
Organization
University of West Scotland
Country
UK
Professor David McGillivray holds a Chair in Event andDigital Cultures at University of the West of Scotland. His research focuses onthe contemporary significance of events and festivals (sporting and cultural)as markers of identity and mechanisms for the achievements of wider economic,social and cultural externalities. He is interested in the ways in which majorand mega sport events can be more effectively leveraged to produce meaningfulsocial outcomes. He is co-author of EventPolicy: From Theory to Strategy (Routledge, 2012), Event Bidding: Politics, Persuasion and Resistance (Routledge,2017) and Leveraging Disability SportEvents: Impacts, Promises and Possibilities (Routledge, 2018). He sits onthe Editorial Board of Leisure Studies.
