Educational Program for CEOs

Module 1 | Strategic Management and Governance

Mr Ivo Ferriani-IOC Member

Prof. Ian Henry -Loughborough University

Mr Donald Rukare -President, NOC of Uganda

Mr Mohammad Awlia, MOS

Topics:

• Sport policies and legal framewoks
• Governance of Olympic sport organizations 
• Strategic management tools and principles 
• Risk management 
• Values and ethics in Olympic sports organizations 
• Strategic processes in Olympic sport organizations 
• Saudi Sports Ecosystem, NSS Strategy and Governance
  
  
  

Module 2  | Sport Marketing and Media

Mr Guillaume Bodet -Sport Marketing and Management, University of Lyon

Mr Michael Anagnostou -Sports Management, School of Sport, Exercise and Health Sciences, Loughborough University

Topics:

• Marketing challenges for Olympic sport organizations 
• Creating value for the Olympic sport organizations and their stakeholders 
• Creating, building & managing sport organizations brands
• Managing sport sponsorship
  
  

Module 3  | Financial Management & Sustainability

Mr Antonio Arimany-Secretary General, World Triathlon

Dr Mathias Schubert-Institute of Sports Science, Mainz University

Mr Nils Holmegaard – IOC Olympic Solidarity

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Topics:

•   Olympic Funding 
•   Saudi ecosystem and funding sources
•   Sport Privatization & Investment
•   Financial Fair Play
•   Financial Sustainability in Sport Organizations
  

Module 4 | Leadership and Human Resource Management

Dr Gerald Fritz -Director, NOA of Germany‍

Mr Thomas Junod- Head of UEFA Academy

Topics:

• Leadership styles and theories
• Leadership practice and self-awareness
• Developing and Leading High Performance Teams
• Recruitment, selection, training and development, performance management
• Diversity and inclusion 

Module 5 | Data mining and Innovation

Mr Ben Smith-Head of International Business

Mr Steve Gera-International Business

Topics:

• Descriptive & Predictive Data Mining Analysis
• Data Analysis in Decision Making for Management
• Digital transformation and tools
• Olympic Innovation Hubs
  
  
  

Module 6  | Strategic and operational planning of Mega Sport Events

Prof. Holger Preuss, University of Mainz

Mr Sakis Batsilas, Competition Manager, World Football Cup

Mr Riccardo Fraccari, WBSC President, IOC Esportss Commission

Topics:

• Leadership in Mega events
• Project management
• Opportunity and bid procedures 
• Developing large scale programmes
• Risk management
• Organizing committee leading, planning, marketing, and financing
• Sport event functional areas, operations, and implementation
• Event wrap-up, evaluation, and legacies 

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