1. The Olympic Foundation for Culture and Heritage

The IOC’s cultural heart and the main driver of the Olympic cultural narrative with its four pillars:

i. Heritage: Acquire, document, preserve and make IOC heritage available

ii. Olympic Studies Centre: The world’s centre of reference for Olympic knowledge (source and dissemination)

iii. The Museum: Tell stories and educate to reveal Olympic ideals

iv. International Programs: Coordinate and implement IOC cultural action plan

The Olympic Multimedia Library: Treasures available to the Olympic Movement – some figures

• 40,000 hours of video

• 500,000 photos / 8,500 hours of sound recordings

• Photographs of 20,500 artefacts and a selection of digitised Olympic historical archives are also available on TOML

• 50 restored films, starting in 1912

The Olympic Studies Centre: At your service

The OSC handles over 6,000 information and research requests per year from customers around the world.

The Olympic Museum: Its audience

• Visitors

2014 260,000

2015 210,000

2/3 come from outside the region, 20% are under 16

25,000 school kids every year

2016 +15 % vs 2015 on 15 May

• Website Over 400,000 unique visitors/year

• No 1 in awareness in Switzerland

No 3 in terms of visitors

International programs and dissemination

Development and implementation of IOC global programs:

• Artists in residence

• Olympism in action

• Olympians for life

Dissemination of products and seeking partnerships

• One-stop shop: 150 to 200 requests for loans and expertise per year

2. Sustainability within the IOC

Sustainability is one of the working principles of the Olympic Movement.

Olympism is a philosophy of life which places sport at the service of mankind.

Vision

Building a better world through sport

Values

Excellence, respect, friendship

Missions

– Ensure the uniqueness and the regular celebration of the Olympic Games

– Put athletes at the heart of the Olympic Movement

– Promote sport and the Olympic values in society, with a focus on young people

Working principles

Universality and Solidarity / Unity in Diversity / Autonomy and Good Governance / Sustainability

How do we define sustainability?

“While making decisions, ensure feasibility, maximise positive impact and minimise negative impact in the social, economic and environmental spheres.”

Olympic Agenda 2020

Sustainability is one of the three pillars of the Olympic Agenda 2020, the other two being “credibility” and “youth”.

The following two recommendations are directly linked to sustainability in Olympic Agenda 2020:

Recommendation 4 Include sustainability in all aspects of the Olympic Games.

Recommendation 5 Include sustainability in the Olympic Movement’s and the IOC’s daily operations.

A sustainable attitude means:

• Long-term thinking

• A mindset, a methodology

• Being pragmatic

• Applicable 360°

• An everyday focus

A structure within the IOC

• Marie Sallois Dembreville

Director of the Department for Corporate Development, Brand and Sustainability

• Michelle Lemaître

Head of Sustainability and Olympic Legacy

• 30 “correspondents” in various units

3. Sustainability at 360° in cultural activities

360° applied to cultural activities

• Into action

– Mobility plan for staff and visitors

– Renovation of a museum

– Organisation of an event

– Operations management

– Content management

• As a “thought-leader”

– Observatory of practices and innovation

– “Teaching” sustainability

Looking for best practices:

The observatory for “Olympic sustainability” (launch Q3 2016)

Objectives

Gather and share all relevant data, practices and/or publications on sports events management in a “sustainable mode”

– Enrich thinking and action

– Share the same corpus to communicate

Sponsor

IOC Sustainability Unit

In charge

The Olympic Studies Centre

Schedule

2016 → 2017

Step 1: Gather all data from NOCs and IFs

Step 2: Look for existing “academic”resources

Step 3: Structure and share

The Olympic Museum: a sustainable renovation

Sustainable goals of TOM renovation

• The Olympic Museum was completely renovated three years ago

– Project began in 2007

– Works for two years 2012/2013

– Re-opening on 21 December 2013

• Our goals were:

– Environmental

→ reduce energy consumption

→ respect natural landscape and boost biodiversity

• Economic

→ flexibility of displays

→ potential for multiple use of edited content

• Social

→ encourage mobility

→ encourage diversity

Some examples

→ energy consumption

• climate control: innovative system pumping the water of Lake Geneva and used jointly with the nearby Hotel Beau-Rivage -30%

• LED lighting: -30% < < -50%

• solar panels: providing hot water

• recycling: rate of 79.6% for the waste created by the works

→ respect landscape and biodiversity

• redesign of the gardens (8,000m2): planting more trees than the number cut down, “meadows” rather than lawns

• “green” roof: thermic inertia, boosting biodiversity

• ecological cleaning method: water instead of chemical products

→ flexibility of displays

• allow for easy update of displays: every two years after the Games / when needed due to obsolescence → Cluster mode, rethink chronological walls, web-based technology

• allow for easy use outside the Museum: easy web-based technology / all copyrights included for 10 years, worldwide

Organising an event: The Olympic Week

An annual five-day event in Lausanne, bringing together 5,000 children aged from 9 to 15 around forty activities

• Favour mix of generations through volunteering

• Use existing infrastructures

• Digital management of the process

• Waste plan

• Soft mobility plan for participants

Co-production and flexibility

Search for partnerships and/or customization: reduce costs and better ROI → Olympic Museums Network, Brooklyn Museum, V&A London, etc.

Teach sustainability through Olympism

The inclusion of sustainable development in the Olympic Charter as a pillar of Olympism creates an “educational obligation”

• Permanent exhibition

– Development of dedicated units in “Cities” cluster showing best practices in Lillehammer, Sydney, Vancouver, London, etc.

• Educational program for schools under construction

– “Hope Factory”: Respect

– Get active!: Healthy lifestyle

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GABET Francis, "Sustainability and cultural activities: The case of the Olympic Foundation for culture and heritage",in:K. Georgiadis (ed.), Olympic values-based learning as an effective tool forenvironmental protection, 56th International Session for Young Participants (Ancient Olympia,11-25/6/2016),International Olympic Academy, Athens, 2017, pp.58-64.

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