Articles & Publications
International applause for Kaizen Gaming’s#MiaOmada campaign “Marketing Campaign of the Year" award at the SBC Awards 2020
International applause for Kaizen Gaming’s#MiaOmada campaign “Marketing Campaign of the Year" award at the SBC Awards 2020
Lefteris Petrounias, Katerina Stefanidi, Anna Korakaki, Vasiliki Millousi, Dimitris Diamantidis, Spyros Gianniotis, Giorgos Samaras, Mathieu Valbuena and Adelino Vieirinha had to quarantine like everyone else, during the greatest game in which we all share the same fate: we have to be vigilant for the sake of our health and the health of everyone surrounding us. This time, these great athletes who are used to being on the receiving end of applause had to go out on their balconies and clap for an entire nation that demonstrated heroic discipline during the first phase of the pandemic, in order to beat the invisible enemy.This round of applause, filled with pride, was the main theme of Stoiximan’s TV campaign a few months ago, in a short video that overwhelmed the audience with its high quality and simplicity. Another moment of pride came on December 9th, when this TV spot was awarded at the international SBC Awards as “The Campaign of the Year”. This is not just another international award to be added to the series of successive distinctions received by Kaizen Gaming, the biggest GameTech company in Greece. It is proof that when us Greeks stick together as “One Team”, we can be victorious even in the most difficult game, sending a message that is now more relevant than ever.In the field of online betting, the SBC Awards is the top awards and distinctions institution in the world. Even though this year’s event was held on-line, it hosted more than 800 guests from around the world and the biggest companies in the field participated in the competition.Mr Panos Konstantopoulos, the CMO of Kaizen Gaming, commented on this great distinction: “Being awarded for the second year in a row at the SBC Awards, even more so this particular year, which was so different, makes us proud and is a recognition of our daily efforts to make a difference in terms of how we communicate, by consistently investing in high quality and accountability. We are all equal against this invisible enemy and the pandemic. We all share the same starting point. The simple things we do by respecting our fellow human beings are the most heroic acts. A hero is not someone famous or strong.Everyone is a hero. This is the exact message we wanted to convey, always guided by empathy and our high quality work through the #MiaOmada campaign.The international distinction at the SBC Awards, in the “Μarketing Campaign of the Year” category, is all the more meaningful because it puts the contemporary champions and fighters in the spotlight, who are passionately applauded by the “golden children” of Greece’s sports scene, Stoiximan’s athletic family. In Kaizen Gaming, we believe in a brighter tomorrow, one in which we shall all be winners. On our part, we will keep on trying and working incessantly to bring tomorrow closer to today”.